Vertical Village, Indore

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The headquarters of PRESTIGE with a mixed-use programme is seen as a microcosm of the old city, with all its diversity in activities and people co-existing. Like the old city of Indore acted  as a hub that captured the entrepreneurial human spirit, the proposal revisits the organizational forms of the old city that give it its rich texture and life. The mohallas, gallis, dwars, and chowks, these parts essentially make our building language. We imagine the various verticals of the firm as mohallas, that are spread around a central galee, with a chowk serving as its heart. The two most memorable parts of the old city are its gateway (Dwar) and streets (Galees), which we use to derive our overall form.​​​​​​​​​​​​